History of Saturn

People First
Saturn was created with one simple idea: to put people first. With the mission to create a different kind of car company — one dedicated to finding new ways for people to work together to design, build and sell cars — Saturn has earned a reputation for superior customer satisfaction.

A Different Experience
It's no secret that most people dread shopping for a car. Which is why Saturn retailers are continually finding ways to make buying and servicing your vehicle more pleasant. In addition to the now famous no-hassle, no-haggle sales policy, many Saturn retailers continue to improve the retail experience with additions like family-room-style waiting areas, computer terminals and children's play areas.

Evolution of an Idea
Today, Saturn remains committed to the idea of putting people first by designing vehicles inspired by the people who will drive them, not by the latest fads. This ensures that future Saturn vehicles will not only be economical and safe but easier to use, more versatile and even more fun to drive.